+44 (0) 7596 086 591
matthewroundell@gmail.com

A visual identity for a strategic up-start venture.

Established in 2017, Value Step is a London-based business strategy practice. They specialise in helping small to medium sized companies take the next step in developing their business. These steps cover everything from securing major contracts, implementing a succession plan, to completing a fundraising round or an acquisition. I was approached directly by Chairman Robert Osborne to help them create a memorable and hardworking visual design system.



Original logo

The original logo


Logo

Logo exclusion zone

Monogram

Monogram construction

Typography

Colour palette

Colour implementation

Brand guidelines

Business card

Signage

Recent projects


Guiseley AFC

An inspired identity system for an ambitious sixth tier football team.


Trouva

A visual identity system for the fastest growing UK start-up.